Saturday Quack - Retiva
Sat, April 8, 2006 at 05:13AM Maybe we can nip it in the bud. In my area, TV ads have only just begun for Retiva - the "Little Pink Pill That Lasts All Day Long". It claims it can “supply an energy supplement that truly delivers the necessary overall punch required to sustain an entire day’s energy requirement.” Here are its constituents: Retiva Proprietary Mixture - 843mg, Caffeine, sustained release - 350mg, Caffeine -130mg L-Tyrosine, and Taurine, L-Alanine, L-Valine, L-Methionine, L-Cysteine, L-Leucine, L-Isoleucine, L-Glutamine, Green Tea, Yerba Maté, Forsythia suspensa Vahl, Coleus forskohlii, Schizonepeta tenuifolia, Green Coffee.
What do you suppose the Retiva Proprietary Mixture is? The other constituents won’t do more for you than a couple of cups of coffee.
As expected, there are no descriptions of any studies that provide proof of Retiva’s effectiveness. But there are plenty of claims: “The uniqueness of Retiva is actually based on a process that slowly releases energizing nutrients over the course of several hours in a specific, predictable and constant manner.” But still no explanation of what it achieves, and how.
And “ That's why we offer a 100% moneyback guarantee on all unopened goods to our customers.” How can you be unsatisfied if you haven’t opened it and tried it?
Reader Comments (7)
http://www.bodyinnoventions.com/retiva/research.asp
As someone who is particularly skeptical about products with claims like those made by Retiva, I expect to see traceable references to publications of results of the studies on which such claims are based. The 'military studies' you refer to are not referenced in this way, so it is impossible to say if the data actually exist, let alone how they should be interpreted. As the xanthines mentioned in the article (which form the bulk of the Retiva components) are caffeines and the like (mild stimulants, obtainable from tea and coffee) it's possible that the studies referred to were in fact done with caffeine, to study the effects of coffee on alertness. But we don't know. If indeed caffeine is the chief active substance, Retiva is a very expensive form of coffee!
Bob Griffith